I am forever a student of marketing. Dan Kennedy is one of the longest running gurus of direct sales and marketing ideas.
In his book, Marketing to the Affluent he talks at length about the pay for the experience.
What is the experience of first class, instead of coach on airplanes. Or better yet private, chartered planes?
What is the experience of a $5 Starbucks coffee vs. a $.99 AM/PM coffee?
What is the experience of a 5 star hotel over a motel?
A luxury car vs. a clunker?
You get the point?
Now ask yourself what’s the experience a patient has at your office.
Which is it, a great “affluent” experience or an “economy” experience.
Do you complain that you attract too many affluent people that like to throw money at you or not a good enough quality lead?
Up your customer experience and attract the highest quality patient.
Here is to your most AFFLUENT year ever in 2012!
Matt Prados
CEO ChiroTraffic
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