Ok So here is an actual client and so you can see results.
Here are some TIPs that you can use for free to get some results yourself.
So to be number one on the search engine your site will need a combination of good content or volume (ie number of pages) but you have to balance that with giving little enough content to not push the prospect into analysis paralysis.
Your site will need to have the keywords in the content and preferably the domain and page urls.
It will also need backlinks. What is a backlink?
This is a link from a site back to your site.
A very easy way to do this is in blogs like this one! Leave a comment. The name field put your keyword.
Then put your email then your domain.
That is a basic and easy way to add backlinks to your site with good anchor text.
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And leave a comment below and I will tell you if you did it right.