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There is a growing trend of companies who are building “websites in a box” that are customized for specific industries. For a reasonable cost these companies can provide you with a professional looking site that is also well optimized for search.
It is my opinion that over time these kinds of companies will be in a much better position than the Yellow Pages Company and other local search companies to provide small local businesses with services because they will have a greater understanding of their particular niche and their clients’ needs. If you’re a shoe store who would you rather work with? Someone who sells to shoe stores, restaurants, mechanics AND doctors or someone who ONLY sells to shoe stores?
If these companies can execute I believe they will be the biggest threat to the Yellow Pages (even bigger than Google and Yahoo) because these niche players will exert a greater control over the marketing spend of these businesses. I believe these companies will become the new new yellow pages.
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