I recently bought something from 1800petmeds. A few days later I received an email from them that was customized to me because I have a pug and this great picture was on the email with my dogs name. Now this isn’t really my pug. But looks so much like him.
I only openned the email because I saw this photo. So if you want your promo opened…
Find the reality of the prospect which isn’t necessarily YOUR reality “Doctor”.
Chiropractic Marketing is the SAME way. Find their reality. Stop being a doctor for a moment and look at the world through the patient or propective patients eyes.
.., it is really interesting to know that chiropractic procedure can be applied in dogs as well..
Great post Matt.