THE BAD: It is a sad day in the field of marketing. Marketing as we know it is changing forever on December 1st 2009.
Because of a few bad folks (isn’t it always) the FTC has come in and regulated what can be said in testimonials and endorsements AND what disclaimers must be then said clearly on the same page.
Having extensively researched, consulted several attorneys and spent a boat load of money trying to create a safe way to have testimonials on each site the unfortunate conclusion is that each site would need its own disclaimers custom made based on the testimonials presented and then as new testimonials are made more disclaimers made. Needlesss to say the cost on that would add up fast.
THE GOOD:
OK now onto the exciting part. Video marketing DOES NOT STOP! NO we now simply need to focus on doctor videos. And truthfully they are received better than testimonials were! Examples of videos to do:
Why I became a Chiropractor…
Health Tips…
IF you have done some do MORE! Provide value. Tell them what you can do for them. Tell them to come into your office.
Let’s get you more new patients!
For the offical FTC rules and regulations click here
DISCLAIMER: THIS IS NOT LEGAL ADVISE. I DO MAKE MONEY WHEN PEOPLE BUY THIS SERVICE. BLAH BLAH BLAH THANKS AGAIN FTC AND BIG BROTHER FOR GETTING ALL UP IN MY GRILL…
Matt Prados
Chiropractic Marketing Super Star
I highly enjoyed reading this post, keep on posting such exciting articles.