I would like to Apologize for the internet marketing industry

Original article on Chiropractic Marketing Industry written in September of 2011 and updated 5-13-2014, Updates in BOLD That is a strange title, right?  Yes, it is but it is true. We have talked to so many chiropractors, we have gotten a TON of feedback on our industry. So many times we hear, “This company says they […]

Answering Services Suck

Man, I can’t tell you how many times we listen to calls and hear answering services…that just ABSOLUTELY suck!!! The staff hired for these companies do not care about you, your patients or anything other than clock in, clock out. They get off the phone as fast as possible, (probably to get back to gossiping […]

Do Customers Tell More People The Good Or The Bad?

A recent study done by American Express Global Customer Service Barometer showed that the average number of people that a customer will tell a good customer service experience to is 9. While the average number of people that they will tell a bad customer service expereince to is 16!  Nearly DOUBLE. So customer service is […]

How to prosper in a down economy with chiropractic marketing

Dan Kennedy is one of my mentors.  He runs the mastermind group that I am a part of.  I belong to it because it helps me to achieve my goals.                         (Do you have a mastermind group?) Dan Kennedy talks about separating yourself from the noise. Well man, in chiropractic, there is A LOT of noise, […]

New Years Resolutions and Chiropractic Marketing

Almost 2 weeks into the new year and most people have given up on their new years resolutions. Ask any coach in chiropractic and their biggest beef is clients’ lack of follow through. I hope I am “preaching to the choir” here, but chances are, I am not. So I wanted to drop this friendly […]

Experience Marketing

I am forever a student of marketing.  Dan Kennedy is one of the longest running gurus of direct sales and marketing ideas. In his book, Marketing to the Affluent he talks at length about the pay for the experience. What is the experience of first class, instead of coach on airplanes.  Or better yet private, […]

Happy New Year

We are celebrating 3 great years in business, many more years at the drawing board of course. Each year I take a few minutes to reflect on the prior year and more importantly look forward to the next year. If you do not know where you are going, it does not matter how fast you […]