I got an email from starbucks today.

Look at the AMOUNT of social media marketing they do:

They want you to check them out on Youtube, Facebook and Twitter (to friend or follow them so ALL your friends hear about them too!

Or you can click the email to SHARE that with a friend.

Then do here is a coupon for WHOLEFOODS.

This email went to starbucks email list promoting wholefoods… hmm sounds like a smart idea.

Do you have a patient that has a good local email list?

Team up promote to each others lists!

These ideas are tried and true.

It is not whether they work or not it is whether you do them or not.

Someone will.

Matt Prados

I got this email from Perry Marshall:

Matt,
Yesterday I heard from a very reliable source that Facebook has triggered a sea change in the nursing home industry. This comes from a client of one of my business mentors.

The #1 reason people die is their friends have died or been dispersed to the four winds; their family doesn’t visit them anymore, and they have no more reason to get up in the morning. I’m sure all of us have visited long-term care facilities and seen the blank stares and hopelessness of aged people living out their last days.

Facebook has changed that. There are many, many 77 year old folks in nursing homes who now have 60 Facebook friends and interact with them on an hourly basis. This is literally extending life spans – to the point of wreaking havoc in the long-term care industry.

This is because many of the payment models are based on people living only so long and their communities on Facebook are literally extending their lives.

(It’s also creating some interesting social gaffes. Like after a person dies their friends are still getting reminders: “You haven’t reached out to Ethel for awhile. Send her a note. Click here to POKE Ethel.”)

It’s also obliterating illiteracy. Kids might be able to fake reading books in school, but they can’t fake writing comments on their friends’ pages. I seriously believe that within 5 years, nearly every single kid in the developed world will be able to read, write and type – because of Facebook.

Within 10 years, the same will be true in developing countries – because of mobile phones. Yesterday I saw a video of men with pickaxes in Rwanda digging 6 foot trenches for fiber optic cable. Rwanda is rapidly becoming the most wired country in Africa.

To hard-core, driven business types, Facebook might seem like a toy. That’s what most people thought about the Internet 10-12 years ago. It turned out to be something much bigger than that, didn’t it?

I don’t know if Facebook is a perfect fit for your business or not, but if you haven’t taken our free self-evaluation you might want to do that right now. It literally takes 60 seconds and you can do it at http://www.IsFacebookForMe.com.

Perry Marshall

Comment at http://www.perrymarshall.com/facebook-cheers-up-nursing-homes/

Social Media changing lives – saving lives.

Get in the conversion and save lives!

Matt Prados

This is an image of all the variables and each variable is a lot to think about.  SO is SEO or

PPC simple.  NO.  Can someone get lucky – sure.  But unless you are a gambling perosn…

Pick someone that knows what they are doing and does it well!

Good luck and Do well!

Matt

This is a great example of YES social media does work and YES you should do it!

I wanted to clear up something that is commonly misunderstood.

You hear the term social proof a lot in internet marketing.

But what is it?

Well it is simply that there is data existing and in this case online that shows that you are cool.

With the rise of the beast of social media…

This is more important then ever.

In fact if you don’t get any now one day you may turn around and realize what there are BAD reviews!

That is social proof in reverse.

That is people saying you are BAD.

Most of you aren’t but the public that don’t know you will think you are simply because you failed to plan for good reviews.
So that old saying if you fail to plan you plan to fail.

Well if you fail to get good social proof thais really bad social proof.

Because even if you have ZERO social proof to me that is bad because no one likes you enough to say it!

So stop planning to fail and start planning!

Celeberties have agents that  make sure they get good press.

So get an agent of handle it yourself.

But get busy.

Tell the story.

Fill up your practice.

The people need you!

Matt Prados

CEO ChiroTraffic

Ok been a bit since I posted.

Sorry it has taken so long.

I have been deep in the lab testing, analyzing and retesting.

I am so excited we just finished a 30 day test of some new ppc campaigns that are converting 300% more of the clicks to take action.

The highlights:

• The right keywords
• Leading to the right ad (relevant to the keyword)
• Leading to the right site (relevant to the keyword and ad)
• Leading to the right call to action (relevant to the keyword, ad and site)

All equaling more clicks for less money and more pleased end users.

It is interesting that google will reward you for following their guidelines which means they make less money per click.

Most the time they get such a bum rap but they have done many things right too.

Moral of the story. Test, analyze and test some more.

It pays huge in the long run.

Get out of the instant gratification mentality and really put the work in.

Sorry but I have to run.

Check out the forum get involved – help others and in turn help yourself.

Matt Prados

Local Business Marketing Specialist

There are so many reason why you should use video on your website.

The question isn’t if you should anymore.

But if you are still a doubter… here are some stats and quotes on why:

Brad Geddes one of only 2 people not employed by Google that Google has speak on their behalf about google adwords said in his book ” I work closely with Google to conduct the advanced sessions of the AdwordsSeminars for Success… he then went on to say.. while this shows for my test that video increases conversion rates.”

Do you think he is qualified to tell you that video increased conversion rates?  I sure hope so.

Then a recent report on techcrunch.com showed these following graphs which I pointed out in red some intereted facts..

So video watching is definitely growing….

How long should your video be?

Ok there is also massive documentation on testimonials which is obvious enough in itself.  But as in my earlier post be sure to be aware of the FTC rules on this subject.

Sorry the images aren’t the best but I think you get the point.

There you have it.

Do your video.

Get them on your site and many others.

Matt Prados

Look for what others need to be happy in their lives and then figure out how you can provide that to them so they can be happy

Last night we had a great teleseminar.  Thanks for everyone that got on the lines were blown out.

For those of you that missed it I have decided that because so many tried to get on and could not…

Here it is:

Click here to listen online

What is it?

The formula for successful internet marketing as a chiropractor.  You don’t have to buy anything you can just listen and change up what you are doing now and start getting results NOW!

Thanks!

Matt