I got this emailed to me. It has zero value in business. But it is funny.
Take 5 minutes out of your life for some laughs.

Click to listen to it:
Chiropractic Call – Be Glad You Did Not Get This Call

Enjoy,

Matt

A recent study done by American Express Global Customer Service Barometer showed that the average number of people that a customer will tell a good customer service experience to is 9.

While the average number of people that they will tell a bad customer service expereince to is 16!  Nearly DOUBLE.

So customer service is as much of a defensive marketing move, to NOT get someone upset with you, as it is an offensive one to get referrals.

Hope that gets you thinking about your customer service experience.

Too many chiropractors have receptionist that they throw in that seat and do not train them properly.

Those staff may be good, but trained is so much more than just “good”.  Untrained staff are costing you tons of patients and thousands in profits.

Matt Prados

CEO ChiroTraffic

Dan Kennedy is one of my mentors.  He runs the mastermind group that I am a part of.  I belong to it because it helps me to achieve my goals.                         (Do you have a mastermind group?)

Dan Kennedy talks about separating yourself from the noise.

Well man, in chiropractic, there is A LOT of noise, because there are a lot of chiropractors that do the SAME exact thing and sadly, very few that stand out.

Do you follow the herd, or lead the profession into new and better ways to do things?

After 3 years of marketing chirotraffic to the profession, there are loads of people that know me.

Many vendors in the industry that are not a direct competitor, have told me that we are the best.

We are lightyears ahead and will remain so.  “I am the CHAMP!” -Muhammad Ali

Some love me, some like me and some that absolutely hate me.  And I love that!

Why?  Because my entire life I promised myself that I would not be that cookie cutter that regurgitates what everyone else says.

So my challenge to you is, do you stand out from the noise?

Do you make a difference?

Are you a game changer?

The world needs more of them.  They are not born, they simply step up and make themselves.

Here is to you standing out from the noise.

Matt Prados

CEO ChiroTraffic

Almost 2 weeks into the new year and most people have given up on their new years resolutions.

Ask any coach in chiropractic and their biggest beef is clients’ lack of follow through.

I hope I am “preaching to the choir” here, but chances are, I am not.

So I wanted to drop this friendly reminder to NOT slip back into your habits and routines.

Have a list of items to do that will result in achievement of your goals.  Work them every day.

No matter the goals: be it lose weight, make more money or be more successful, or whatever.

If it is to be, it is up to ______  (original author unknown).

No matter what your goals are in the office, they have to include more new patients.

Which means better or more efficient marketing.

Make sure to join our teleseminars/webinars for tips and tricks to improve your chiropractic marketing game.

Today more than ever, and even more into the future, the internet IS the gateway for marketing chiropractic to new patients.

Get more patients to pay, stay and refer!

Matt Prados

CEO ChiroTraffic

I am forever a student of marketing.  Dan Kennedy is one of the longest running gurus of direct sales and marketing ideas.

In his book, Marketing to the Affluent he talks at length about the pay for the experience.

What is the experience of first class, instead of coach on airplanes.  Or better yet private, chartered planes?

What is the experience of a $5 Starbucks coffee vs. a $.99 AM/PM coffee?

What is the experience of a 5 star hotel over a motel?

A luxury car vs. a clunker?

You get the point?

Now ask yourself what’s the experience a patient has at your office.

Which is it, a great “affluent” experience or an “economy” experience.

Do you complain that you attract too many affluent people that like to throw money at you or not a good enough quality lead?

Up your customer experience and attract the highest quality patient.

Here is to your most AFFLUENT year ever in 2012!

Matt Prados

CEO ChiroTraffic

We are celebrating 3 great years in business, many more years at the drawing board of course.

Each year I take a few minutes to reflect on the prior year and more importantly look forward to the next year.

If you do not know where you are going, it does not matter how fast you go, you will never get there.

Make some goals.  Have some direction.

To help you get wherever you want to go, we will be hosting 2 live teleseminars and/or webinars each month.

They will be on the 2nd and 4th Tuesdays of each month at 10am PST or 1pm EST.

One will be on internet marketing and one will be a guest speaker.

We have a great line up forming on topics from direct mail, to call tracking with staff training, to neuropathy marketing and more.

Keep your eye out for these invites.

Have a safe and happy new year!  We will see you on the other side.

Matt Prados

CEO ChiroTraffic

I am doing a quick survey.  I would like your feedback on this 1 question:

What is your biggest fear, frustration or challenge when it comes to chiropractic marketing?  (please leave comment below)

So many Chiropractors complain about Yelp’s review system…

I am sorry to report that the class action lawsuit has been dismissed!

You can read about it here:

http://techcrunch.com/2011/10/26/class-action-lawsuits-over-yelps-review-system-dismissed/

So the moral of the story is get more reviews.

Get them on as many different sites as possible.

Work to never get a bad review.

Get so many good reviews that a few bad reviews are lost in the mix.

Cheers,

Matt

I do a fair amount of public out reach: I will speak at events, I send an occasional email, I offer free content on my websites, just as you will go out and do talks, screening events, etc.

And from time to time, you get that “ONE” person that is in a FOUL mood.

They decide you are their target.  They have nothing better to do in their life at that moment than to insult you and try to make you feel bad.

Marketing to Chiropractors, I get that same thing as your guys on your chiropractic marketing.

And well, the key here is DO NOT LISTEN to the foul mouthed person.

They are likely, generally nice, although some people are just mean.

The difference between them and the successful, is we, the successful people, do not agree with their foul life and desire to make ours and others lives better.

Do not let your out reach be cut by these people, do not even look in your rear view mirror at them.

Just smile and keep “telling the story” to get patients that pay, stay and refer.

And if in your error, you picked up a few foul attitude patients, release them, FIRE THEM!

You deserve to be free of that and prosper.

Matt Prados