Are you feeling lucky?

Ok Chiropractic Marketing enthusiasts there is a TON that can be and should be said about google maps or now google places.

The most import New feature that you should knwo that likely hasn;t yet been said or understood in the industry…

Owners can respond to negative reviews.  This is HUGE.  Because you can build relationships.  So that you care.

There is a great saying – sharing is caring.  Most chiropractors would use that in their marketing in the idea of referrals.

But if you share here you can build relationships with people that don’t know you.

In fact though the response is “to” the writer that real target audience in NOT the writer of the bad review but the person reading the bad review.

Let’s face it.  If you are in business you are going to have a hatter at some point leave something bad on the internet about you.

If you don’t you likely just aren’t doing enough business.

But if you take responsibility for the review if you did something that can be improved on – improve on it.

There you go get social – leave reviews – respond to reviews – share.

Chiropractic marketing 201 – Google Places

Matt Prados

I got an email from starbucks today.

Look at the AMOUNT of social media marketing they do:

They want you to check them out on Youtube, Facebook and Twitter (to friend or follow them so ALL your friends hear about them too!

Or you can click the email to SHARE that with a friend.

How does this affect chiropractic marketing?

Then do here is a coupon for WHOLEFOODS.

This email went to starbucks email list promoting wholefoods… hmm sounds like a smart idea.

Do you have a patient that has a good local email list?

Team up promote to each others lists!

These ideas are tried and true.

It is not whether they work or not it is whether you do them or not.

Someone will.

Matt Prados

I got this email from Perry Marshall.

I feel this is vital to chiropractic marketing…

Matt,
Yesterday I heard from a very reliable source that Facebook has triggered a sea change in the nursing home industry. This comes from a client of one of my business mentors.

The #1 reason people die is their friends have died or been dispersed to the four winds; their family doesn’t visit them anymore, and they have no more reason to get up in the morning. I’m sure all of us have visited long-term care facilities and seen the blank stares and hopelessness of aged people living out their last days.

Facebook has changed that. There are many, many 77 year old folks in nursing homes who now have 60 Facebook friends and interact with them on an hourly basis. This is literally extending life spans – to the point of wreaking havoc in the long-term care industry.

This is because many of the payment models are based on people living only so long and their communities on Facebook are literally extending their lives.

(It’s also creating some interesting social gaffes. Like after a person dies their friends are still getting reminders: “You haven’t reached out to Ethel for awhile. Send her a note. Click here to POKE Ethel.”)

It’s also obliterating illiteracy. Kids might be able to fake reading books in school, but they can’t fake writing comments on their friends’ pages. I seriously believe that within 5 years, nearly every single kid in the developed world will be able to read, write and type – because of Facebook.

Within 10 years, the same will be true in developing countries – because of mobile phones. Yesterday I saw a video of men with pickaxes in Rwanda digging 6 foot trenches for fiber optic cable. Rwanda is rapidly becoming the most wired country in Africa.

To hard-core, driven business types, Facebook might seem like a toy. That’s what most people thought about the Internet 10-12 years ago. It turned out to be something much bigger than that, didn’t it?

I don’t know if Facebook is a perfect fit for your business or not, but if you haven’t taken our free self-evaluation you might want to do that right now. It literally takes 60 seconds and you can do it at http://www.IsFacebookForMe.com.

Perry Marshall

Comment at http://www.perrymarshall.com/facebook-cheers-up-nursing-homes/

Social Media changing lives – saving lives.

Get in the conversion and save lives!

Matt Prados

Sometimes a picture is worth a thousands words…

With chiropractic marketing I would say that this picture is worth 10,000 words

This is an image of all the variables and each variable is a lot to think about.  SO is SEO or

PPC simple.  NO.  Can someone get lucky – sure.  But unless you are a gambling perosn…

Pick someone that knows what they are doing and does it well!

Good luck and Do well!

Matt

Check out this video lesson on social media that is without a doubt one of the most important chiropractic marketing lessons to learn now and for the future.

This is a great example of YES social media does work and YES you should do it!

I wanted to clear up something that is commonly misunderstood.

You hear the term social proof a lot in internet marketing and Chiropractic marketing..

But what is it?

Well it is simply that there is data existing and in this case online that shows that you are cool.

With the rise of the beast of social media…

This is more important then ever.

In fact if you don’t get any now one day you may turn around and realize what there are BAD reviews!

That is social proof in reverse.

That is people saying you are BAD.

Most of you aren’t but the public that don’t know you will think you are simply because you failed to plan for good reviews.
So that old saying if you fail to plan you plan to fail.

Well if you fail to get good social proof thais really bad social proof.

Because even if you have ZERO social proof to me that is bad because no one likes you enough to say it!

So stop planning to fail and start planning!

Celeberties have agents that  make sure they get good press.

So get an agent of handle it yourself.

But get busy.

Tell the story.

Fill up your practice.

The people need you!

Matt Prados

CEO ChiroTraffic

Ok been a bit since I posted.

Sorry it has taken so long.

I have been deep in the lab testing, analyzing and retesting.

I am so excited we just finished a 30 day test of some new ppc campaigns that are converting 300% more of the clicks to take action.

The highlights:

• The right keywords
• Leading to the right ad (relevant to the keyword)
• Leading to the right site (relevant to the keyword and ad)
• Leading to the right call to action (relevant to the keyword, ad and site)

All equaling better marketing more clicks for less money and more pleased end users.

It is interesting that google will reward you for following their guidelines which means they make less money per click.

Most the time they get such a bum rap but they have done many things right too.

Moral of the story. Test, analyze and test some more.

It pays huge in the long run.

Get out of the instant gratification mentality and really put the work in.

Sorry but I have to run.

Check out the forum get involved – help others and in turn help yourself.

Matt Prados

Local Business Marketing Specialist

There are so many reason why you should use video on your website and Chiropractic marketing.

The question isn’t if you should anymore.

But if you are still a doubter… here are some stats and quotes on why:

Brad Geddes one of only 2 people not employed by Google that Google has speak on their behalf about google adwords said in his book ” I work closely with Google to conduct the advanced sessions of the AdwordsSeminars for Success… he then went on to say.. while this shows for my test that video increases conversion rates.”

Do you think he is qualified to tell you that video increased conversion rates?  I sure hope so.

Then a recent report on techcrunch.com showed these following graphs which I pointed out in red some intereted facts..

So video watching is definitely growing….

How long should your video be?

Ok there is also massive documentation on testimonials which is obvious enough in itself.  But as in my earlier post be sure to be aware of the FTC rules on this subject.

Sorry the images aren’t the best but I think you get the point.

There you have it.

Do your video.

Get them on your site and many others.

Matt Prados

Check out my new chiropractic marketing video:

Last night we had a great teleseminar.  Thanks for everyone that got on the lines were blown out.

For those of you that missed it I have decided that because so many tried to get on and could not…

Here it is:

Click here to listen online

What is it?

The formula for successful internet marketing as a chiropractor.  You don’t have to buy anything you can just listen and change up what you are doing now and start getting results NOW!

Thanks!

Matt

Hey Guys.  There is so much stuff out there about chiropractic marketing.  Some Great, some bad and some just plain nasty.

There is NO ONE size fits all.

Tomorrow night I will be dropping the BOMB on what is what, what is real and what is hype.

And most importantly — How to really capitalize on the true marketing opportunities available NOW.

Here are the details:

Conference Information
Tuesday March 9th

7 pm PST / 10pm EST

Dial-in Number: (712)432-0075
Access Code: 474213

I am only doing this call 1 time so don’t miss it!

There will be a limited number of seats so get on a few minutes early so you aren’t locked out.

See you on the call!

Matt

You are hearing so much about video marketing right now.  Why because these marketers understand where the future is.

I interviewed one chiropractor who has 400 testimonials on video.

How??  just carry a little video camera with you at all times.

Quantity first, then quality…

Just get some footage taped that is step one.

Then post this content on:

every social media you can facebook, twitter, linkedIn, myspace, youtube, vimeo and more.

It is fun.

Get over the hump listen to these smart people.

And evolv.

Then how about burning DVD’s that you show in your waiting room?

Get enough to make symptom specific DVD’s.

Give them to new patients to watch at home before their report of findings.

Any other ideas or uses to share…

COMMENT BELOW

Matt

70% of online consumers have said they use the Internet to research everyday grocery products. (Prospectiv, January 2008)

Brands with the highest “social media activity” (includes reviews) increased revenues by as much as 18%. (Media Post News, July 2009)

Over half (51%) of consumers are using the Internet before making a purchase in a shop. They educate themselves on the best deals available. (Verdict Research, May 2009)

Do you have an online presence?

Do you have a social media activity?

Are you showing consumers that you are the best deal (not necessarily price BUT DEAL)?

If you answered no to any of these questions…

Believe me your competition is!

Good luck and GET BUSY!

Matt Prados

The following is a recent news report from a very well known analyst:

BIA/Kelsey Forecasts U.S. Local Advertising Revenues to Reach $144.9B in 2014

Following declines through 2011, BIA/Kelsey expects a rebound in local media spending beginning in 2012

Chantilly, Va. (Feb. 22, 2010) – In its U.S. Local Media Annual Forecast (2009-2014), BIA/Kelsey forecasts the U.S. local advertising market to reach $144.9 billion in 2014, representing a modest compound annual growth rate of 2.2 percent from 2009. A closer look at the forecast period reveals, following a significant contraction in 2009, local media spending is expected to be slow through 2011, with meaningful recovery beginning in 2012.

“The general economic conditions worsened during 2009 causing advertising dollars to remain on the sidelines as businesses – large and small, local, regional and national – reined in spending levels,” said Neal Polachek, president, BIA/Kelsey. “Even with improvements in the overall economy, we do not anticipate a rapid recovery among traditional media over the forecast period, because we believe the structural change in the local media industry has accelerated.”

Indeed, a steady shift toward digital media continues. BIA/Kelsey forecasts spending on traditional media to decline from $115 billion in 2009 to $108.2 billion in 2014 (CAGR of -1.2 percent). During the same period, spending on online/interactive media is projected to grow from $15.2 billion to $36.7 billion (CAGR of 19.3 percent).

BIA/Kelsey reports among the key drivers of this year’s forecast are:

* Larger than previously forecast declines in newspapers and direct mail
* Slowing growth of the interactive/online sector, including search, display and classifieds
* A further ramp-up in political advertising, due to the recent U.S. Supreme Court decision, which will benefit the traditional television and radio sectors, as well as the interactive and direct mail sectors

More Than Half of All Ad Spending Is ‘Local’

The forecast reveals 55 percent of all ad spending is with local media, defined in this forecast as spending by small and medium-sized businesses and national advertisers or regional advertisers making local buys. In 2009 total U.S. ad spending was $235.6 billion (based on BIA/Kelsey’s estimate of the local segment and estimates by several market forecasters focused on national spending). Of that, BIA/Kelsey estimates $130.2 billion was spent on local ad buys, with $105.4 billion attributed to national advertising.

BIA/Kelsey’s Annual U.S. Local Media Forecast – The Big Picture on ‘Local’

BIA/Kelsey’s Annual U.S. Local Media Forecast presents one comprehensive and authoritative view of the local media landscape. The forecast draws from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.

The forecast, including deep dives into various sectors, is provided to clients of the firm’s Continuous Advisory Services, as an independent, objective and credible five-year market outlook, offering a view into the key drivers and assumptions behind the top-line numbers. The forecast also serves as the foundation for BIA/Kelsey’s Media Ad View reports (www.bia.com/mediaadview), market-specific reports that provide a comprehensive picture of the state of local media advertising and a five-year projection for 12 media categories in 362 markets across the nation. For information on BIA/Kelsey’s Continuous Advisory Services and Media Ad View, please contact Michael Taylor at mtaylor@kelseygroup.com.

Yelp insider secrets.

Ok so today I talked to a Yelp Representative and got to question them about their search results algorithm.

What I found out is that their internal search results are controlled by:

1.  Content – this means in Yelp’s case How complete is your business profile?  The more the better period.

2.  Traffic – this was very interesting to me.  They are looking to give the best results and so the more your page is viewed the more the will show it.  This means if you can get to the top and get most the views you are in a REALLY good spot.  So how can you cause more traffic to your Yelp page?  Invest some time in pushing traffic their now will get you more traffic for years to come.

3.  Reviews – hmm stop asking for written on PAPER testimonials.  Give them your link to yelp or have it open on a computer in your office.  But I only suggest that you do this with people that use yelp because 1 review profiles get deleted per many reports.

4.  Respond to reviews – Yelp wants you to be active.  So leave responses to your reviews the good and the even the bad if you get any.

I personally believe that Yelp and Citysearch really need a good amount of attention (because of the recent FTC regulations on testimonials) you can’t get better SOCIAL PROOF that is more believable than review sites and as of this writing Yelp and Citysearch are the leaders with the exception of google local of course BUT google pulls form both of these sites so have you ever heard of the 2fer?

Anyway hope this helps.

More to come.

Leave comments tell me your thoughts or ask for any help you need.

Matt Prados

Hey Guys this is a very exciting project that I am doing for the industry:

Chiropractic Marketing

Check it out and leave me any comments.

Matt

Ok So here is an actual client and so you can see results.

Here are some TIPs that you can use for free to get some results yourself.

So to be number one on the search engine your site will need a combination of good content or volume (ie number of pages) but you have to balance that with giving little enough content to not push the prospect into analysis paralysis.

Your site will need to have the keywords in the content and preferably the domain and page urls.

It will also need backlinks.  What is a backlink?

This is a link from a site back to your site.

And what does the link say ie Chirotraffic.com is good but having your keyword as the anchor text like this Chiropractic Marketing is even better.

A very easy way to do this is in blogs like this one!  Leave a comment.  The name field put your keyword.

Then put your email then your domain.

That is a basic and easy way to add backlinks to your site with good anchor text.

Subscribe to our blog for more tips.

And leave a comment below and I will tell you if you did it right.

Any questions?

Matt

Quick Video nothing fancy just some things to think about when picking a internet marketing firm to listen to:

Yelp is one of the largest review sites around.  They allow you to have a free listing.

Some people are complaining that they got reviews that have now disappeared.

Hmmm… why would Yelp delete reviews.  Of course all the complainers of deleted reviews are complaining that good reviews were deleted and it is very understandable.

In a recent interview with a Yelp executive the PR answer is they have an algorithm that deletes reviews that look false or manufactured.  One example they give is that a receptionist could go create multiple yelp accounts and review a business many times.

So it looks like to me that they are tracking I/P addresses that reviews are left from.  And possibly if a business has a bunch of reviews from people that only review that one business.

I can see both sides of the problem and there is only one real solution.

Get people that use yelp regularly to review you on yelp.

Get people that use google regularly to review you on google.

Get people that use yahoo to review you on yahoo.

You get the point?

Social proof is important and there have been liars since before time so I guess it is good that companies try to protect us from scammers with rules like this.  Will it piss some people off yes.

Is it because you didn’t pay yelp.  Maybe.  Probably.

But these are the rules of the game.

I didn’t make them I just play by them and hope that this will help you play by them and win!

So solicit REVIEWS HELL YES!

But do it smart so they don’t fall down.  (or get taken down)

Until next time.

Today at Chiropractic Marketing Alliance I had a chance to rap with Dr. Matt Hubbard mega successful Chiropractor, Success giver and Health Care Super star.

Find out how to get the ideal practice member.

Find out how to Get patients that stay, pay and refer.

Spring Clean your life!

Dr Matt inspires people to Rock hard be positive and live healthy to help others!

Matt Prados

Today I had the opportunity to speak to a great Chiropractic Marketing mind Dr David Jackson for our soon to be released information product.

Stay tuned for your chance to get this info..

Matt

Today I had the opportunity to speak to a great Chiropractic Marketing mind Dr Erich Brietenmoser for our soon to be released info product.

Stay tuned for you chance to get this info..

Matt

Today I had the pleasure of interviewing Dr. Billy DeMoss founder of Cal Jam and Dead Chiropractic Society for our up and coming info product…

Stay tuned for details and when it will be available.

Matt

Today I had the pleasure of interviewing Dr. Miles Bodzin CEO of CashPractice for our up and coming info product…

Stay tuned for details and when it will be available.

Matt

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