Follow-up email marketing works.

About 3 months ago, I did some personal business with a company.  I have been meaning to get back with them for over 1 month, when they had sent me a random email.

The email was nothing about coming in, nothings about sales, just some info.

But it was enough to remind me that I needed to schedule with them.

It had their phone number, so I called and scheduled.

Then I went about my day.

The lesson here is, every email is not selling or scheduling.

But every email should contain a link to your site and your phone number.

Be easy to contact and people will contact you.

Give them good info and a rate that they are comfortable with.

That rate will vary based on target market and value of the data you are sending.

Test how often you can mail good info and get a response of less than 1% or 2% complaining.

You want to send as much as possible with the least amount of complaints.

Email is free and so should be done regularly.

I also would recommend calls and physical mail follow up.

The business with the best follow-up wins!

Matt Prados

Are we seeing the end of newspapers as we know it?  Hasn’t the internet pushed the newspapers out of business?  Should you even spend money putting ads in your local paper?

I often get asked the above questions.  So I thought it would be a good idea to discuss some of the answers in this article.

First, it’s important you don’t misunderstand the purpose of this article.  I’m not saying you should do newspaper advertising in the place of internet marketing.  This is a false dichotomy…thinking you must choose one or the other.

Why must it be one or the other?

A newspaper ad is designed to get a surge, a quick influx of new patients into your practice.  The internet is used for a constant flow of a new patients over a longer duration of time.  I for one like money that comes in big and fast from the newspaper ads and money that flows in consistently over time.

Why in the world would you choose just one of these, as both are easily affordable?

Now let’s address the question…“Are newspapers disappearing?”

Certainly some newspapers have closed up shop during the recent recession.  They made bad decisions for years and are now paying the consequences for them.
They had disconnected with their readership and begin to twist stories into one-sided arguments.  Plus, they designed and encouraged the use of poor ads for their clients.  When the economy took a dip, these same clients were not willing to pay for advertising that couldn’t bring in a good return on investment.

So the answer is yes, some newspapers have gone out of business.  Yet businesses disappear every day. Here are a few that have folded: The Rocky Mountain News, Baltimore Examine, Kentucky Post, and the Cincinnati Post. However, the important point here is that newspapers didn’t disappear into thin air in these cities.  Someone is still printing papers and making money.  For example, the Cincinnati Enquirer, Baltimore Sun, etc.

A recent MarketWatch.com (owned by the Wall Street Journal) report shows newspaper readership down 7% in the last six months.

So now that we know newspapers are still around in most cities, we need to ask the more important question…

Do newspaper ads still work?

Yes, of course they do. (If one or two chiropractic offices close their doors because of poor marketing, does this mean chiropractic itself no longer works?)
The key is running the right kind of ad.

Here what one doctor wrote me not long ago…

“Just wanted to let you know we ran your neuropathy ad today in the newspaper. We had six new patient appointments scheduled in the first five minutes we opened.(no kidding) By the end of the day today we had 21 scheduled over the next week. If it works like the other ads have for me we should get probably another five. That was a homerun!” – Dr. Chad Keeney

As you can see, ads in the newspaper are definitely still working.

But aren’t online news sites competing with newspapers? Yes, but there’s still a lot of money to be made with print newspapers ads. Many newspapers realize they need an online presence, and are now creating hybrid type papers that are in print and online. Some papers have shut down their print editions, but publish regular online newspapers.

This is why you should be in both places. Never put all your eggs in one basket.

No one can say if and when newspapers will become obsolete. If you’re concerned about it, my advice is to stop trying to predict the future and focus on what is working now.
Keep running effective print ads for all their worth. If newspapers are really hurting for business, imagine the discounts you can get?

Michael Beck, D.C.
DCPracticeTools.com

I had a chance to rap with @Garyvee.  Gary Vaynerchuk is a best selling author.  Two incredible business books Crush It and The Thank You Economy.  Gary has used social media to build a massive business because he understands it like few people do.  If you have not yet bought his books do it now!  And here is a great clip with some gems that you can use right now.

If someone built a business to $40M/year and was willing to give you free advise… should you take that chip off your shoulder and listen?

I would!  Turn on your speakers and press play….

Google Requirements:

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Show me some + 1 love:

If you like this video Click here and Plus One my site

I was recently interviewed by Dr. Jason Ulsrud of the rockstar project.

I will offend my competitors, I may offend you, I had fun and hope you learn something.

Cheers,

Matt Prados

For competitive chiropractic marketing local map seo you should get as many as reviews as possible.

BUT, as a doctor or chiropractor survey shows that you must get at least 6-10 reviews to build trust.

You can read the entire article here:

http://searchengineland.com/survey-6-10-local-business-reviews-required-for-trust-62226

Let me know your thoughts.