Chiropractic Marketing : Why video?
Written by on May 6, 2010 in Conversion Rates, chiropractic websites
There are so many reason why you should use video on your website and Chiropractic marketing.
The question isn’t if you should anymore.
But if you are still a doubter… here are some stats and quotes on why:
Brad Geddes one of only 2 people not employed by Google that Google has speak on their behalf about google adwords said in his book ” I work closely with Google to conduct the advanced sessions of the AdwordsSeminars for Success… he then went on to say.. while this shows for my test that video increases conversion rates.”
Do you think he is qualified to tell you that video increased conversion rates? I sure hope so.
Then a recent report on techcrunch.com showed these following graphs which I pointed out in red some intereted facts..
So video watching is definitely growing….
How long should your video be?
Ok there is also massive documentation on testimonials which is obvious enough in itself. But as in my earlier post be sure to be aware of the FTC rules on this subject.
Sorry the images aren’t the best but I think you get the point.
There you have it.
Do your video.
Get them on your site and many others.
Matt Prados
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3 Responses to "Chiropractic Marketing : Why video?"
Dr. Dan
May 6, 2010
Matt, thanks for the stats. Just bought a new camera last week and look forward to putting the power of video to use very soon. Thanks again for the info.
Dr. Michael Haley - Chiropractor
May 7, 2010
I agree, video is tremendously powerful. Short, concise, confident clips work best. Unusual surrondings also seem to keep the viewer interested and seems to increase views because of the thumbnail image.
Aaron B
May 7, 2010
Thanks for the input, Matt. I’m sold in the video. Anyone not doing it on their website is just wasting their time writing out what they want to say rather than just say what they want to say.
Aaron B