2010 is coming to an end

Well Happy Holidays to all.  2010 has been an incredible year here at Chiropractic Traffic and Gotcha Local.  We have been very happy to work with hundreds of clients, helping them to expand their internet presence.

Predictions for 2011.  Reviews, reviews, reviews I can;t say it enough that is going to be more important than ever.  The idea of multiple sites for niche keywords is a dead idea for local terms.  Get 1 site build right and full optimized for as many keywords as you can.  Users are getting smarter people stop the scams of “buying” fans, tweets etc.  You can not cheat the system users figure it out.  You can’t fake reviews.

Be honest, get involved and remember deliver the best possible service to you cleints/patients so you can easily get reviews and testimonials.  If you have trouble getting reviews/testimonials then take a look at your own quality control.

I believe there is a new era of sales – the don’t reach sales approach.  People don’t like the over bearing can I help you let me show you control sales approach.  This is true in person AND online.

At the end of the day make sure you are being you because – well everyone hates a fake.  Don’t lie.

This is all local search marketing advise.

Disclaimer:  following this advise may make you a happier person who attractes more new patients and improves their lives as well your own.

Happy Holidays.  Rock it in 2011!

Matt Prados

Chiropractic Marketing, Google serves tweets | Does it matter?

Chiropractic Marketing, Google serves tweets | Does it matter?Google announced a deal where they will serve twitter tweets in there search results.

The key is you getting the content you want to show for out there.

However…

My understanding and only time will tell but based on the google briefing… tweets will only show in search results of people that follow you.

So it really isn’t that exciting.

Because if they don’t follow you it won’t show.

And once that is abused with spam you will probably see google re-evaluate and show tweets in the resutls down even less.

But google is financially invested in this deal so it will be interesting.

The battle with internet marketing is not really getting your data out there.

It is getting your data out there to people that will see it and take action.

Twitter isn’t one that I see that is worth too much of your time.

Facebook more so as it is more trusted and harder to “spam”.

/end rant.

Just tips.

What are your thoughts?

Is twitter a viable chiropractic marketing solution or just hype by marketers to get your money?

A little of both?

Matt Prados

Chiropractic Internet Marketer

Chiropractic Marketing for ALMOST free

As seen in the news recently www.socialmailer.com is the Almost FREE chiropractic marketing tool ok ok $1.

Check it out.

Better yet try it out.

It is only a buck!

Matt Prados

What is Social Media? Here is a Perfect example

Ok politics aside. To go viral you have to be interesting or provide value or in this case be controversial.

Well here is an example of controversial:

Kayne West does something stupid it is all over youtube, blogs etc.

It goes SO viral that the President is talking about it!

Obama Calls Kayne Names

Now I wouldn’t suggest going viral this way but in the more rare form good news can travel this way as well.

Have a positive message.  Get it out there.

And don’t be a Jack@!#.

Thanks for listening.  Do a random act of kindness!

Matt Prados

Finding Someones Reality is vital in any Marketing even Chiropractic Marketing

Finding Someones Reality is vital in any Marketing even Chiropractic Marketing I recently bought something from                    1800petmeds.  A few days later I received an email from them that was customized to me because I have a pug and this great picture was on the email with my dogs name.  Now this isn’t really my pug.  But looks so much like him.

I only openned the email because I saw this photo.  So if you want your promo opened…

Find the reality of the prospect which isn’t necessarily YOUR reality “Doctor”.

Chiropractic Marketing is the SAME way.  Find their reality.  Stop being a doctor for a moment and look at the world through the patient or propective patients eyes.

Yellow Page Advertising is Dead, Social Media is the New King

Doctors of Chiropractic have been paying out huge sums of money year after year for yellow page ads. The return on those ads has been decreasing every year.

What now? Where can you turn to for passive marketing?

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Hello Doctor

I have one simple piece of advice: Start your social networking sites and start blogging!

That is your only chance to survive the coming years of this recession.

They only way to survive a recession is to sell.

The internet sales cycle is:

[Read more...]